Paul Capel

Hi, I'm Paul. I have been dreaming of my part of the Cradle to Cradle® world jigsaw puzzle ever since finishing my Masters degree in 2009. For many years I have been encouraging people to read and explore how Cradle to Cradle® works in their own spheres of knowledge and influence.

During my studies and Cradle to Cradle® workshops I have personally engaged a diverse range of interested and sometimes bemused people, and can now personally account for getting over four hundred copies of the book Cradle to Cradle® into circulation. This meant lots and lots of seeds planted, so NOW is my time to start nurturing and growing some of these seeds to see what blossoms in this emerging new story .... A crucial new story that we will look back on as part of our evolution to a world that works for all for all time.

I have been constantly exploring and looking to find my part in building this exciting Cradle to Cradle® future and I now believe that by selling Cradle to Cradle Certified® products and services, and by adding value to Cradle to Cradle® supply and demand chains...... A seed is growing into something wonderful and much needed at this time.

With Cradle to Cradle Marketplace, I want to create a spiral of true prosperity for all. Prosperity of culture, Prosperity of diversity, Prosperity of ecology, using the sale of C2C Certified® goods as an engine of change and with your help we will little by little build a better world for us all.

Some of these seeds have been growing :) Pop over to to see the progress.

Brendon Rowen

Hello, I am Brendon Cofounder of Cradle to Cradle Marketplace & Positive Change Maker.

I read Cradle to Cradle® - Remaking the way we make things in 2007 after Paul gave me a copy of the book and it made a significant positive impact on my conscious awareness of the state of our planet in terms of ecology, economy & equity.

I was deeply inspired by the simple common sense, enthusiasm & natural evolution of the practicality of the Cradle to Cradle® ethos and began to incorporate some of the ideas into my own life.

The intrinsic belief that struck deep resonance with me when I read the book for the 3rd time was that we are ALL part of this vast universal natural system of cycles and when we incorporate that into our daily thinking we can embody, activate and support all the natural cycles we exist in and that exist around us to uplift, inspire and prosper humanity.

I am a lover of things that make sense and Cradle to Cradle® design & lifestyle, just makes unequivocal & total sense.

Paul & I have been talking about setting up a central online market place where people & businesses with a similar ethos can gain access to Cradle to Cradle Certified® products & services, globally!

Here it is ... and with your support, action & enthusiasm we intend to make the world we live in, a better place for ALL species, for ALL time!

(Brendon has now set sail as a freelance agent. We wish him well and will always be truly grateful for all his love and dedication getting all our ducks in a row in establishing C2CMP :)


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