Cradle to Cradle - remaking the way we make things
The International Bestseller written by German chemist Michael Braungart & American architect William McDonough.
An exciting, simple, groundbreaking new vision Cradle to Cradle® offers this approach. With clear, accessible - even humourous arguments, Braungart & McDonough challenge the notion that human industry must damage the world. Instead, they look at nature & find a production system which mimics nature's model to our commercial & environmental advantage. Waste = Food.